Brand film

iD Mobile – Make It A Call

About

Britain's gone quiet. Most of us text when a call would be better, and over half of us feel anxious just picking up the phone.

For iD Mobile and Mental Health UK, Make It A Call set people a simple challenge: one proper phone call a day, for 21 days, to someone they'd drifted from. We followed them through it — the hesitation before dialling, and what comes back when someone answers.

Client

iD Mobile

Location

London

Year

2026

Credits

Agency — Troublemaker

Director — Matt Dempsey

DOP — Jono Le Grice

Photography — Darcy Campbell

Production — Masses TV

A young man in a cardigan sits in a warmly lit room beside a paper floor lamp

Back to all